Winter Wardrobes and Wholesale
As we prepare for F/W, we need to focus on one thing, OUTERWEAR — and so now is the time to build your boutique’s winter wardrobe! If you need help with where to begin, we’ve got you *covered*.
Winter’s Golden Rule
When it comes to buying wholesale to fill your inventory, you should always keep the weather in mind. For winter specifically, it revolves around staying warm in style.
In some areas, your customers have to deal with bitingly cold temperatures. In others, they might have to weather a bit of rain and general gloominess from the shortened days. You don’t want to stock up on pieces that will leave them stylish but shivering. Always be mindful of what your target audience will be up to in the winter months and offer a variety of outerwear options.
Layers to love
Quirky Quilts:
Quilted jackets are always a welcome addition to a winter wardrobe. Between the added warmth and the interesting visual texture, they tick all the boxes for comfy yet chic winter wear. This year, stray away from the typical puffy jacket and lean into your customers’ self-expression by hunting for pieces with relaxed fits and interesting prints.
Cozy Coats:
Coats are a must-have when the breeze starts nipping at your nose. Oversized fits are as popular as ever, so don’t miss out on adding a good handful to your boutique. Classic, big coats will have you customers feeling chic and confident!
High-Quality Hoodies:
Winter doesn’t always have to be about big coats, bulky jackets, and thick layers. It can be causal hoodies as well! Whether it be a graphic hoodie, buttoned hoodie, or zip-up, make sure to offer casual outerwear options as well. Hoodies are a timeless staple for the cold weather.
Needed Knits:
What’s cozy, comfortable, and provides the perfect warmth? Knits! Don't forget to offer a selection of knits for your customers too. Knits make for the perfect outerwear piece as they can be styled under or over other layers! The perfect style to make your customers feel and look their best.
Keep the Cold Away With Hayden LA
At Hayden Los Angeles, we exist to encourage every woman to be her authentic self, no matter how bleak the weather. Just because winter clothes require a touch of practicality doesn’t mean they have to loose their sense of style. Keep our stocking tips in mind when you go out and shop for your boutique, and the resulting collection will undoubtedly be a hit.
Check out our Cold Season's Coats & Jackets collection for a timeless selection of must-have winter staples that’ll be sure to delight — and warm — your customers! We’re your one-stop shop for your wholesale winter wardrobe needs.
